We spent today shooting Landing Page Videos. These are key to any video strategy on a web site. You have to be bold, the videos can’t be hidden away. We once called a well known supplier of household goods, we said they should have video on their site. We were deeply embarrassed when the reply was a curt, “our site has video for 40% of our products.” We thought at the time we were going mad! After an hour we finally found the video – believe me, we know video on the web if it took us that long, the video is well hidden. It is pointless to make the investment in video if you don’t put it in a place it can be found. You have to know where the entry points are on your site that your visitors find first. The video you place at these entry points must engage the customer, build trust and keep them hooked!

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